DIABLITO “(DYAH-BLEE-TOH)”
A NICKNAME GIVEN TO ME IN THE MOUNTAINS OF SAN JUAN DE RIO COCO IN NICARAGUA ON MY FIRST ORIGIN TRIP. DIABLITO, MEANS
“LITTLE DEVIL” IN SPANISH.
I LEARNED THROUGH EXPERIENCE THAT JUST LIKE AT HOME, PEOPLE MAKE ASSUMTIONS ABOUT WHO YOU ARE BASED ON HOW YOU APPEAR. THOSE ASSUMTIONS CAN DISOLVE, OR TRANSFORM FOLLOWING AN INTERACTION; I.E. TURNING “DIABLITO” INTO A TERM OF ENDEARMENT FOR THE REST OF THE TRIP.
THIS SAME LESSON SHOULD BE APPLIED TO YOUR COFFEE BUSINESS WHEN IT COMES TO YOUR MISSION & VALUES. MAKE YOUR (POTENTIAL) CUSTOMERS PAY ATTENTION, THEN REWARD THEM BECAUSE THEY DID.
